The global digital asset management market is expected to
reach USD 5.60 billion by 2025, according to a new report by Grand View
Research, Inc. The market is anticipated to witness a healthy growth, ascribed
to the increasing preference by organizations for rich media content for
promoting brands and products. Further, the rising adoption of portable devices
in enterprises has increased security requirements, thereby increasing the
demand for digital asset management solutions.
The market is also anticipated to be driven by the
growing demand for digital marketing applications and solutions among
enterprises for different purposes, such as asset analytics and lifecycle &
rights management. Other significant factors driving the market growth are the
increasing demand for integrated solutions and the rising usage of SaaS-based
solutions.
The advantages of digital asset management solutions
over conventional alternatives are expected to offer growth opportunities over
the coming years. This includes migration from traditional marketing to
real-time consumer-driven digital marketing strategies. Several organizations
are adopting these solutions as they provide affordable solutions to share,
manage, store, and retrieve data.
Full
Research Report On Global Digital Asset Management Market By Grand View
Research:
www.grandviewresearch.com/industry-analysis/digital-asset-management-market
www.grandviewresearch.com/industry-analysis/digital-asset-management-market
Further
key findings from the report suggest:
- The marketing segment accounted for the largest
revenue share in 2015 and is expected to witness growth at a CAGR
exceeding 12% over the forecast period, owing to the rising need for a
collaborative digital workflow.
- Asia Pacific is expected to emerge as the
fastest growing region with a CAGR exceeding 15% over the forecast period
on account of increasing adoption of cloud technology and digitization
among large enterprises and SMEs to improve employee productivity.
- Digital asset management services are used for
ensuring the smooth functioning of solutions installed by organizations
thereby leading to the service segment growth over the forecast period.
- Many vendors are moving from on-premise to
cloud-based solutions that offer mobile accessibility and drag-and-drop
functionality owing to which the segment is expected to witness high
growth over the forecast period.
- SMEs account for the biggest target audience of
DAM players currently, which is encouraging operating companies in
customizing their solutions and meeting the specific demands of small
players.
- The media & entertainment segment large
depends on the smooth functioning and easy installation of DAM solutions,
which helps save, manage, and recollect large volumes of digital data.
- The key purveyors comprise ADAM Software NV,
Adobe Systems Incorporated, Celum, Cognizant Technology Solutions Corp.,
EMC Corporation, IBM Corporation, North Plains Systems, OpenText
Corporation, Oracle Corporation, WebDAM, and Widen Enterprises. The
companies emphasize on adopting the best practices for developing
solutions to achieve a competitive advantage.
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More Reports Of This Category By Grand View Research:
Grand View Research has segmented the digital asset management market on
the basis of type, deployment, enterprise size, application, end-use, and
region:
Digital
Asset Management Type Outlook (Revenue, USD Million; 2014 - 2025)
- Solution
- Service
Digital
Asset Management Deployment Outlook (Revenue, USD Million; 2014 - 2025)
- On-premise
- Cloud
Digital
Asset Management Enterprise Size Outlook (Revenue, USD Million; 2014 - 2025)
- Small
& Medium Enterprise
- Large
Enterprise
Digital
Asset Management Application Outlook (Revenue, USD Million; 2014 - 2025)
- Sales
- Marketing
- IT
- Distribution
- Photography,
Graphics & Designing
Digital
Asset Management End-Use Outlook (Revenue, USD Million; 2014- 2025)
- Media
and Entertainment
- BFSI
- Retail
- Healthcare
- Automotive
& Manufacturing
- Government
- Others
Digital
Asset Management Regional Outlook (Revenue, USD Million; 2014- 2025)
- North
America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Asia
Pacific
- China
- India
- Japan
- Latin
America
- Brazil
- Mexico
- Middle
East & Africa
Access
Press Release Of This Research Report By Grand View Research:
www.grandviewresearch.com/press-release/global-digital-asset-management-market
www.grandviewresearch.com/press-release/global-digital-asset-management-market
About
Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
reports, and consulting services. To help clients make informed business
decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
For More
Information: www.grandviewresearch.com
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