The global digital signage market is predicted to attain USD
31.71 billion by 2025, as per a new study by Grand View Research, Inc. The
market is expected to witness a CAGR of 7.9% over the forecast period, owing to
increasing demand from end-use industries, which prominently include retail and
healthcare, is anticipated to propel the industry growth over the forecast
period.
The creation and distribution of content with
digital signage are the effective promotional strategies for the enterprises,
as they are able to reach out to a larger audience base. This is anticipated to
spur the adoption of digitized marketing via signage across the corporate and
hospitality sectors. Greater screen sizes, such as above 52-inch displays, are
likely to gain popularity over the forecast period.
Digital displays with 4K technology address the
growing demand for sharp images. Software providers have been targeting new
entrants by designing solutions compatible with Android OS. The emergence of
IoT, coupled with increasing adoption of cloud computing, is expected to enable
the collection of vital operational and marketing data. Digital signage help
companies decrease their long-term operational costs by reducing the use of
paper for advertising. Furthermore, the incorporation of LED-backlit panels has
resulted in considerable energy savings.
Digital displays equipped with 4K technology have
high demand as they offer enhanced sharp images for displays. Thus, the demand
for advertising content with better sharpness and enhanced quality is fueling
the adoption of digital signage. The adoption of advanced display technologies
is therefore likely to propel the market growth.
Furthermore, the software providers are focusing on
the new entrants of the digital signage industry by providing design solutions
that are compatible with the Android operating systems. The use of digital
signage helps in optimizing and reducing the company’s long-term operational
spending. This drop in the operational expenditure is due to avoiding the use
of paper for advertisement purposes and frequent damages and changes that are
associated with the traditional marketing activities.
The incorporation of LED-backlit panels has led to
additional energy savings at a considerable level. Thus, the reduction in
energy consumption due to the adoption of advanced technologies, such as LED,
in digital signage is luring the enterprises to opt for digital signage.
Full
Research Report On Global Digital Signage Market By Grand View Research:
www.grandviewresearch.com/industry-analysis/digital-signage-market
www.grandviewresearch.com/industry-analysis/digital-signage-market
Further
key findings from the study suggest:
- LCD digital signage dominated the global
display market in 2016 and accounted for the largest market share, owing
to the decline in prices and benefits provided by the LCD technology
- Retail accounted for over 40% of the total
revenue in 2015 and is projected to remain the highest revenue-generating
segment over the next eight years
- The healthcare sector has significant potential
as hospitals have increasingly incorporated digital signage for numerous
purposes such as sharing important registration information, display
notifications, and conveying wellness tips for improving health of
patients
- The transparent LED screen segment is
anticipated to exhibit significant growth, owing to LED screens’
energy-efficient performance capabilities
- The hardware segment, which includes 8K and
4K-UHD displays, is projected to dominate the component segment
- The North American region accounted for the
largest market share in 2016, owing to the heavy demand of digital signage
across various application sectors, on account of technological
advancements and the modern customer base
- The Asia-Pacific region is likely to witness a
robust growth rate over the forecast period, owing to factors such as
demand for better viewing experience, growing transportation sector, and
decreasing prices of display panels
- The out-store segment is anticipated to witness
considerable growth over the forecast period due to the surging demand for
out-store applications
Browse
More Reports Of This Category By Grand View Research:
www.grandviewresearch.com/industry/display-technologies
www.grandviewresearch.com/industry/display-technologies
Grand View Research has segmented the global digital signage market based
on types, components, technologies, applications, locations, content
categories, sizes, and regions:
Digital
Signage Type Outlook (USD Million; 2014 - 2025)
- Video
walls
- Video
screens
- Transparent
LED screens
- Digital
posters
- Kiosks
- Others
Digital
Signage Component Outlook (USD Million; 2014 - 2025)
- Hardware
- Software
- Services
Digital
Signage Technology Outlook (USD Million; 2014 - 2025)
- LCD
- LED
- Projection
Digital
Signage Application Outlook (USD Million; 2014 - 2025)
- Retail
- Corporate
- Banking
- Healthcare
- Education
- Transportation
Digital
Signage Location Outlook (USD Million; 2014 - 2025)
- In-store
- Out-store
Digital
Signage Content Category Outlook (USD Million; 2014 - 2025)
- News
- Weather
- Sports
- Health
& Wellness
- Vertically
Oriented Content
Digital
Signage Size Outlook (USD Million; 2014 - 2025)
- Below
32 inches
- 32 to
52 inches
- More
than 52 inches
Digital
Signage Regional Outlook (USD Million; 2014 - 2025)
- North
America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- Asia
Pacific
- China
- India
- Japan
- South
America
- Brazil
- Middle
East & Africa
Access
Press Release Of This Research Report By Grand View Research:
www.grandviewresearch.com/press-release/global-digital-signage-market
www.grandviewresearch.com/press-release/global-digital-signage-market
About
Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The company
provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For More
Information: www.grandviewresearch.com
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