San
Francisco, 18 September 2018 - The global location intelligence market size is anticipated
to reach USD 25.25 billion by 2025, according to a new study by Grand View
Research Inc. It is anticipated to expand at a CAGR of 15.3% over the forecast
period. Increasing penetration of network infrastructure and smart devices
coupled with rapid digitization give organizations access to diverse
information about consumers, system performance, and assets among others. This
factor is anticipated to spur the global location intelligence market.
Furthermore, rising demand for location data to enhance business operations and
to deliver personalized services is expected to further propel market growth.
Location intelligence is a business intelligence
tool capability enabled by data collected from Internet of Things (IoT) and
Geographic Information System (GIS) embedded devices. It enables businesses to
identify consumer trends, buyer behavior, and other information about niche markets.
This helps organizations make informed decisions, deliver better products and
services, and mitigate market uncertainties. Organizations are incorporating
real-time location monitoring capabilities in various devices, especially
smartphones, for monitoring and recording geographic position of consumers to
analyze trends, improve customer experience, and optimize business operations.
Majority of consumer electronics manufacturers are
incorporating a variety of software and hardware components to collect consumer
data over the internet. This enables them to target right audience and gain
market share. Booming smartphone and smart devices industry in Asia Pacific
(APAC) is expected to drive the market growth. Steady rise of investments in
IoT technologies, number of smartphone users, and spending on connected devices
in APAC countries are predicted to drive the location intelligence market over
the forecast period. However, lack of network infrastructure, data privacy,
awareness about geospatial and predictive analytics, as well as various
operational challenges can hinder market growth.
Full
Research Report On Global Location Intelligence Market By Grand View
Research:
www.grandviewresearch.com/industry-analysis/location-intelligence-market
www.grandviewresearch.com/industry-analysis/location-intelligence-market
Further
key findings from the report suggest:
- North America accounted for the largest market
share in 2017, owing to highest adoption of IoT and presence of key
players, such as Google LLC, Apple Inc., Qualcomm Inc., TIBCO Software
Inc., ESRI, and HERE
- European Commission is heavily investing in IoT
infrastructure and location intelligence technologies to accelerate market
development in the region
- Asia Pacific is expected to experience
significant growth over the forecast period, owing to rising number of
smartphone users and service providers, enhancement of networking
technologies, and rising use of social media
- Transportation and logistics accounted for over
19.0% of the location intelligence market in 2017
- Technological advancements in network
communication, position determination techniques, and sensor technologies
enable organizations to adopt various innovative location intelligence
tools
- In 2017, sales and marketing optimization and
customer management applications accounted for over 20.0% and 17.0% market
share respectively. These applications enable assessment of spending
patterns, consumer behavior, and forecast sales enabling optimization of
profitability.
Browse
More Reports Of This Category By Grand View Research:
www.grandviewresearch.com/industry/technology
www.grandviewresearch.com/industry/technology
Grand View Research has segmented the global location intelligence market
on the basis of application, service, vertical, and region:
Location
Intelligence Application Outlook (Revenue, USD Million, 2015 - 2025)
- Workforce
Management
- Asset
Management
- Facility
Management
- Risk
Management
- Remote
Monitoring
- Sales
& Marketing Optimization
- Customer
Management
- Others
Location
Intelligence Service Outlook (Revenue, USD Million, 2015 - 2025)
- Consulting
- System
Integration
- Others
Location
Intelligence Vertical Outlook (Revenue, USD Million, 2015 - 2025)
- Retail
& Consumer Goods
- Government
& Defense
- Manufacturing
& Industrial
- Transportation
& Logistics
- BFSI
- IT
& Telecom
- Utilities
& Energy
- Media
& Entertainment
Location
Intelligence Regional Outlook (Revenue, USD Million, 2015 - 2025)
- North
America
- U.S.
- Canada
- Mexico
- Europe
- U.K.
- Germany
- France
- Italy
- Spain
- Russia
- Asia
Pacific
- India
- China
- Japan
- South
Korea
- South
America
- Brazil
- Argentina
- Middle
East & Africa (MEA)
Access
Press Release Of This Research Report By Grand View Research:
www.grandviewresearch.com/press-release/global-location-intelligence-market
www.grandviewresearch.com/press-release/global-location-intelligence-market
About
Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
reports, and consulting services. To help clients make informed business
decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
For More
Information: www.grandviewresearch.com
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